The Phone Army was developed for a small to medium sized market research company, who have a requirement to call many people per day. They wanted a system which provides provides large call centre like functionality for minimum cost (and we mean minimum cost, especially with their tariff of unlimited calls and texts).
This market research company, has a panel of respondents, people willing to take part in focus groups. Respondent phone numbers are displayed by their company's bespoke software. Staff can now make calls and sent texts to respondents directly from their screens. Calls tend to be made during the selection process and text used as reminders to attend groups.
A database of calls made and texts sent has been useful for tracking company activity and monitoring productivity and by transfering this information to the computer away from the phone additional data security is built into their system. Phones can easily leave a building, computers cannot.
In the next phase of development, which is well underway, two way traffic will be possible, so that respondents can reply to texts and their replies will be available on the company's database.